News Blog

Stay up-to-date with what’s happening at Adnovate and how we’re helping businesses get the results they need.

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  • Everything you want to know about the cost of PIM but are too shy to ask

    The total cost of PIM depends on a few equally important factors. Let’s take a closer look at them.  Most of all, there are three basic elements that contribute to the total cost of PIM software implementation. They include: 1. The license – software the business decides to select and how they want to use it. The more modules […]

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  • The importance of PIM in a world of empowered customers

    In today’s business environment shaped by digitization, providing a seamless customer experience is a priority for companies.Based on this assumption, Google intoduced the ZMOT concept which focuses on early activities in the sales funnel. It recognizes the Zero Moment of Truth as the most important phase. According to Google, the Zero Moment of Truth occurs […]

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  • PIM vs DAM: Which one will be the winner? [Infographic]

    The face of business has been changing in recent years.In order to remain competitive, companies have no choice but to present themselves in a compelling way, regardless of the channel. To do so, they need a central repository to manage their marketing assets. Without it, achieving consistency across channels is very hard, if not impossible. However, […]

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  • Collection, enrichment, distribution: PIM processes explained

    PIM consists of a few separate yet synchronized processes that work in unison to ensure superior performance.In theory, at least three major PIM processes can be listed and described. In real life, they often overlap and may be hard to distinguish. We gathered a bunch of useful information to help you differentiate them. So, let’s take a […]

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  • Product Information Management: A single solution to managing translated content

    In a globalized world where only the sky is the limit and communication barriers disappear, many companies attempt to expand their presence into new, overseas markets.Even though societies are getting more and more homogeneous, creating tailored, easy to understand messages is still a prerequisite for marketing success. High quality translations of your marketing communications is […]

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