Volvo Trucks
Engagement through Volvo Trucks European Marketing Toolbox
-
The problem:
How do you assure proper international brand usage and promote dealer engagement in a complex market?
The solution:The European Marketing Toolbox, a single online service platform where dealers can adapt centrally developed communication material and roll out their own regional campaigns.
-
The result:
- Service & engagement;
Dealers have easy access to a wide range of marketing collateral and can use it for a regionally relevant way.
- Increased process efficiency;
Communication materials are readily available to all European users.
- Brand consistency;
Dealers can adjust central communication material only where the restrictions, which are set by the head office, allows it.
The creative workflow assures that an assigned manager has to give his or her approval before the material is being published.
- Cost savings;
Re-use of centrally developed communication material reduces mistakes and saves studio hours.
- Service & engagement;
