TomTom
With Adnovate, campaigns are introduced with ease and minimal waste.
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The problem:
How do we efficiently support trade marketing in an increasing number of markets and languages?
The solution:The Adnovate Service Platform allows TomTom to support worldwide trade marketing with one single platform.
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The result:
- Reduced waste;
Full control of forecast, stock and use for both local trade marketing and central trade management allows a strong reduction in unused materials.
- Increased efficiency;
From planning to printing, logistics and delivery all steps in the process are handled on one platform, informing everyone in the process automatically.
- Reduced lead time;
Automated localisation of artwork allows for a faster distribution of artwork, especially the review and approval in the countries.
- Better support of the trade;
The whole support process to the trade has improved as information, images, files and materials are up-to-date and available for each country to use.
- Reduced waste;
